Dragan Šimac is the CEO of Analitix.AI, where he leads a team developing AI solutions for advanced video analytics and operational optimization in hospitality and service environments.

With more than 30 years of international experience in the hospitality industry, Dragan has built his career on strategic leadership, operational excellence, and team development within complex, highly dynamic systems. His work has consistently focused on enhancing the guest experience, optimizing processes, and scaling business operations with clearly measurable results.

Today, through Analitix.AI, he combines deep operational understanding of the industry with artificial intelligence, helping organizations make better data-driven decisions, improve safety in tourism, and elevate the level of customer experience. His mission is to bridge the hospitality mindset with technological innovation in order to create sustainable and measurable business value.